About Us

Aletheia is born from a quest.

The quest for truth.

In a world where skin has been covered, corrected, and disguised, I decided to do the opposite: reveal what was always there.

Aletheia means "the revealed truth." And that is the origin of everything.

I am Esther García, founder of Aletheia Skin Lab.

I have been in love with cosmetics my whole life — with their textures, their science, their ability to transform not only the skin, but also how we feel in it. For years, I dreamed of creating something of my own. Something that was honest, rigorous, and beautiful all at once.

Aletheia is not born from a trend. It is born from the need to do things well.

Behind every formula there is discernment, research, and precision.

We work with Carmado Labs under the highest standards of cosmetic quality. Our processes comply with ISO 22716 — a guarantee of good manufacturing practices — and are supported by cosmetovigilance systems and studies that endorse their safety and efficacy.

For us, quality is not just a certification. It is a responsibility.

Every Aletheia product has been designed to act where it truly matters:
not on the surface... but in the truth of your skin.

This is not conventional cosmetics.
This is Aletheia Skin Lab.